[Scene: Bobby Jr's son Bobby III is in his dorm room, furiously pounding away at his keyboard. His roommate Justin enters]
Justin: What's that?
Bobby III: You like it? I'm calling it "The Flagellabook".
Justin: "The Flagellabook?" You mean like those paper directories those other dorms are putting up?
Bobby III: Yeah, I wrote a bit of PHP and scraped all of their sites, dumped the images into MySQL and then built a web site for them. Check this out
[Bobby III turns his lappop around, showing his roommate a simple page with the header "Heads or Tails" and two pictures of a bubble that Justin thought he recognized from his Psych 101 class]
Justin: Is that even legal? I mean I think I know her and she'd be furious if she knew you'd put her up on a website with the description "Long hydrocarbon tails, kinked where there are unsaturated bonds, writhing past each other in constant lateral motion" and asked people to rate her sheen like it's some sort of phase diagram.
Bobby III: What? That's right off her lab yearbook page
Justin: I don't know man, it just seems a bit slimy, even for us
[Five years later]
Bobby III: C'mon man. This was our dream
Justin: This was your dream, not mine. I mean look at that.
[A television in the corner is turned to BNN as a news report on the Congressional investigation into Mito, as the company was now called]
BNN Exclusive :: Congress Investigates Mito Over Allegations of Illegal User Retention Practices
Justin: And you know what they're saying about how social media becomes a crutch. A whole generation won't even go outside alone anymore, they're all saying they "don't feel real" unless they're part of the crowd. They're calling it "multi-cellular life". Multi-cellular! Remember when we were kids? No one even talked about that kind of lifestyle, let alone dreamed of living it out in the open.
Bobby III: This is the future man, and we own it. I mean, look at what we've built here. Once you're on Flagellabook, you're someone man. You have an identity, a place in the network, people follow you...
[Bobby III drifted off, remembering how his own upbringing had been shaped by his father's feelings of loneliness and rejection, and his vows never to let his life fall that way]